IRN-BRU has responded to Lewis Capaldi’s giant underwear billboards in a hilarious tweet.
This week the Scots singer, 25, launched a series of huge billboard advertisements as he posed in his tighty-whities to promote his upcoming single, Forget Me.
And the Scots soft drink favourites have now hit back with their own version of the saucy underwear shoot.
Teasing in a tweet, Irn-Bru posted an edited version of the poster, showing the singer instead holding a can and wearing orange and blue pants, while the name reads ‘BRUis Capaldi’.
The tweet was captioned: “Fixed it pal”
It had fans in stitches, with one replying: “Pay the man”
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Another wrote: “All over this. Love it”
And one more simply put: “Lmaooo”
Lewis Capaldi has often joked about his ‘sex appeal’ – and this time, he’s gone above and beyond to make sure fans don’t forget him.
Taking to Twitter, he wrote: “Took my clothes off and traumatised the general public all in the name of shameless self promotion. Sex sells.
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“I swear to god, if I’ve stripped down to my pants and put it on billboards all over the world to promote this new single just for it to be a massive flop, I’ll be so embarrassed.”
But most were impressed by his ever-growing confidence, with one saying: “You really went with the classic ‘draw me like one of your french girls’, huh”.
Another wrote: “I need this poster to hang over mine and my boyfriend’s bed.”
We told last night how Lewis has been diagnosed with Tourette’s syndrome and is learning to live with twitches.
He says he’s gone public because he doesn’t want fans to think he has been “taking cocaine or something”.
He is being treated with Botox injections to freeze muscles to try to control the tics characteristic of Tourette’s.